Privacy Policy
How we collect, use and protect your personal information.
Last updated: 26 February 2026
The GMG EventLiability website is operated by Grow Money Group Limited ('we'/'us'/'our'), trading as GMG Insurance Brokers. In doing so, we may receive and process personal information relating to you. As the controller of this information, we provide this Privacy Policy to explain our approach to personal information gathered through our website and through providing our services to you. This Policy forms part of our Terms and Conditions.
We intend only to process personal information fairly and transparently as required by data protection law, including the UK General Data Protection Regulation (UK GDPR). Before obtaining information from you (including through use of cookies) we intend to alert you to this Policy, let you know how we intend to process the information, and only process it as permitted by law. The UK GDPR also defines certain 'special categories' of personal information that is considered more sensitive and requires a higher level of protection.
You may browse parts of this website without providing any information about yourself and without accepting cookies.
1. Identity and contact details
The data controller is Grow Money Group Limited (Company No. 16578730), 71-75 Shelton Street, London, WC2H 9JQ, trading as GMG EventLiability and GMG Insurance Brokers. You can contact our Data Protection Officer by writing to the registered address above or via Movo Partnership Ltd, Movo House, 33 Green Lane, Chislehurst, BR7 6AG.
2. When we collect information from you
We collect information when you complete an enquiry or quotation form, request our Martyn's Law action plan, sign up for renewal communications, contact us by phone or email, or browse our website (via cookies and analytics).
3. How to consent
Where we rely on consent, you provide it by submitting our forms, opting in to marketing communications, or accepting cookies. You may withdraw consent at any time by contacting us.
4. Sensitive information
In limited circumstances, we may need to process special category data (for example, criminal convictions relevant to disclosure on a proposal form). We will only do so where we have a lawful basis and, where required, your explicit consent.
5. Information we expect to collect from you
- Identity and contact details (name, business name, address, email, phone, date of birth where applicable)
- Venue, event and risk information needed to obtain quotations
- Financial information necessary to arrange premium finance or take payment
- Claims information and correspondence with insurers
- Technical information from your device (IP address, browser, pages visited)
6. Using your personal information
We use your information to provide our broking services, arrange insurance, administer policies, handle claims, comply with our regulatory obligations, prevent fraud, and (where you have agreed) send you renewal reminders or marketing.
7. Protecting information
We apply organisational and technical safeguards appropriate to the sensitivity of the data, including access controls, encryption in transit, and supplier due diligence.
8. The internet
No transmission over the internet can be guaranteed 100% secure. We use industry-standard measures to protect data submitted through this website.
9. Cookies and other tracking technology
Our website uses essential cookies needed to operate the service, and (with your consent) analytics cookies that help us improve the site. You can manage cookies through your browser settings.
10. Your legal rights
Under UK GDPR you have rights to access, rectify, erase, restrict or object to processing of your personal data, and to data portability. To exercise these rights, contact us using the details above. You also have the right to lodge a complaint with the Information Commissioner's Office — www.ico.org.uk.
11. Further information
For any further questions about how your information is used by GMG EventLiability, please contact us at enquiries@gmg-eventliability.co.uk.